The GoTransit Story

 

 

GoTransit Media Group was founded in late 2010 by media executives Rob Gamble and Rick Chapman, along with their long-term shareholder Australia’s Associated Media Investments.

As Australia's largest transit media supplier of outer metro and regional transit, we have assets across 6 capital cities plus more than 400 regional communities in Australia.

At acquisition the group had transit media assets covering 15 markets mainly in coastal Queensland. Through the next few years the company expanded its footprint into NSW, acquiring new markets in the Central Coast and coastal northern NSW and securing long-term licensing arrangements with bus fleets in Newcastle, Ballarat, Geelong and Wodonga.

In 2014 GoTransit substantially expanded its geographic base by acquiring the Bus Advertising Group, which secured key markets including the ACT, Tasmania, Wollongong and a further 20 regional markets in NSW. In the same year GoTransit was successful in winning the tender for the Gold Coast Light Rail and also won the tender for the Darwin Bus fleet from the Northern Territory Government.

Recognised as a market leader in the Transit Advertising sector, GoTransit’s team of 70+ full-time staff prides themselves on building outstanding partnerships with a high standard of advertising opportunities and state of the art technology. The company has invested heavily in industry specific electronic systems tailor made for the transit and outdoor advertising industries, capable of delivering accurate, frequent and up-to-date reports on all aspects of GoTransit’s financial and operational performance.

In addition, GoTransit is proud to have a unique and impressive in-house creative and production facility with the latest technology for providing high quality artwork and unprecedented turnaround speeds to meet market needs. We look after all aspects of the implementation of media including graphic design, printing and installation, with many of these activities undertaken from GoTransit’s Head Office on Queensland’s Sunshine Coast.

We are passionate about the environment and demonstrating sustainable work practises. As a media that relies on the use of transport vehicles, it’s encouraging to see new Electric buses added to our fleets on an ongoing bases. While there is a minimal number of these vehicles on the road presently, newer Diesel models are built with ‘High-Efficiency Enhanced Environmentally Friendly Vehicle (EEV) Diesel Engine Technology’, which has a lower release of emissions compared to older vehicles.

 

Image Source: https://www.racq.com.au/articles/evs/2022/4/queensland-adds-to-electric-bus-network

MEMORABLE CREATIVE SOLUTIONS

 

GoTransit prides itself on offering a unique and impressive in-house creative department which consistently delivers outstanding designs to its clients, from concept to reality.

It was identified early on that the skill set required is highly specialised and not easily transferred across by designers employed to work on a multitude of different design formats. We’ve built a team of dedicated creative designers who have been handpicked and trained exclusively to design bespoke creative, suitable for large format outdoor transit advertising.

Each year we design and install 1,000’s of eye-catching campaigns for our clients, creating maximum impact and optimising engagement with their target audience.

STATE OF THE ART PRODUCTION

Our in-house production facility received a major investment with the introduction of the HP Latex 3600 printer. This provides GoTransit with the latest technology to produce the highest quality artwork in unprecedented turn around speeds to market, which is demanding shorter lead times and greater flexibility.

As part of our continued passion for sustainable work practises, we are actively researching options around carbon offsets. Our main point of difference is the use of Latex Ink which is environmentally friendly. For more information on this initiative, please visit the HP Latex Printers page.

WHY TRANSIT ADVERTISING?

Maximum Impact Wide Coverage Eye Catching Universal Appeal Frequency Street Talk Unavoidable

GoTransit Australia provides an excellent outdoor advertising medium for businesses who want to speak to people when they are in action mode. Our audience is highly receptive and are openly responsive to advertising messages unlike other traditional media who are being diluted by technology.

With the increasingly fragmented media landscape, transit advertising provides an unavoidable high impact offering like no other!

The geographical footprint of the company occupies some of Australia’s most rapidly growing markets and is proud to deliver unique and effective advertising opportunities to Local and National clients. GoTransit Australia provides access to high demand areas, exposing brands to millions of passengers, commuters and pedestrians each year.

 

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