Acclaimed Poet signs on with Go Transit and Ads on Wheels

Australia’s largest privately owned transit media company Go Transit Media Group and its partner Ads On Wheels have appointed acclaimed Australian poet Rupert McCall as its national brand ambassador as the business seeks to increase its market share in both metropolitan and regional markets.

Go Transit Media Group Sales Director Kirrily Hirst said Rupert McCall’s broad popularity across Australia was an ideal fit for the business.

“Our bus advertising footprint covers almost every region and town in Australia while our partner Ads On Wheels has more than 30,000 subscribed Driver Ambassadors across Australia and recently launched new measurement tech powered by StreetMetrics.

“Rupert will play an important role in giving our brand even greater corporate exposure across a number of national markets including the hundreds of events each year where he delivers his incredible poetry and recitals.

“Over the years Rupert has addressed crowds from Anzac Cove at Gallipoli to Ground Zero for the New York Fire Department as well as iconic brands such as Ray White, Lindsay Fox and Hastings Deering as well as national and international sporting teams such as the Wallabies, Brisbane Broncos and the Australian Cricket team and individual athletes including Roger Federer, Harry Hopman, Rod Laver and Jonathan Thurston (pictured).

“We think this is an exciting opportunity for both parties, whether it be a major sporting event, or a corporate engagement, our brand will be synonymous with Rupert,” Kirrily said.

Rupert said while the new role might seem an unusual path for a poet to take, it was clear that he could combine his current speaking commitments to the brand ambassador role.

“I’ve known and worked with the Go Transit team for well over a decade so when I was presented with this opportunity, I knew there was a lot if synergy between the way Kirrily and her team operate and my own brand values.

“For the past 20 years I have been successfully and passionately telling the Australian story and my work with Go Transit will be a natural extension of my capabilities. As a public speaker my role is to get the audience’s attention, then take then on a journey and most importantly, deliver a message that is meaningful.

“I believe this also holds great affinity with the role I’ll be playing at Go Transit – one of this country’s finest storytellers in the land of outdoor advertising. I’ve seen first-hand the power of Go Transit’s ability to reach a mass audience via their bus advertising network and more recently with Ads On Wheels and that gives me great comfort when I am representing the brand to my network,” Rupert said.

ABOUT RUPERT McCALL

Rupert McCall is a highly respected and internationally renowned Australian poet with a strong passion for sport, business and community pursuits. Whether reciting a special tribute for an occasion or speaking at an event, few can capture the essence of the moment like Rupert. 

Over the years Rupert has been honoured with addressing crowds from Anzac Cove at Gallipoli to Ground Zero for the New York Fire Department as well as iconic brands such as Ray White, Lindsay Fox and Hastings Deering.  He’s also firmy entrenched in national and international sporting circles with brands such as the Wallabies, Brisbane Broncos, Port Adelaide Football Club and the Australian Cricket team as well as individual athletes including Roger Federer, Harry Hopman and Rod Laver amongst his repertoire. Horse racing is another of his passions and he has delivered a tribute to Black Caviar at Royal Ascot and WINX at Moonee Valley. 

Rupert is the author of six anthologies of verse that have collectively sold over 120,000 copies. His popularity transcends all demographics and ages, from schools he visits to corporate and sporting functions that he entertains. He is a passionate Australian and his ability to share his enthusiasm with any audience is warmly received.

In 2013 as part of  the Queen’s Birthday Honours List he received a Medal (OAM) of the Order of Australia for sevices to the community, particularly as a poet.