GoTransit Media Group Expands National Network Into WA
Australia’s largest privately-owned transit advertising company GoTransit Media Group has secured the exclusive advertising rights for seven key markets in regional Western Australia.
Launch campaigns will commence on the 18th of January 2021 as GoTransit expands its market reach from the east coast where it currently operates in over 400 markets.
GoTransit Media Group was founded in late 2010 by media executives Rob Gamble and Rick Chapman, along with their long-term shareholder Australia’s Associated Media Investments.
As Australia’s only supplier of metro, sub-metro and regional transit, GoTransit assets across six capital cities plus more than 400 regional communities in Australia.
General manager operations Caleb Harriott said the new contract included 110 busses across seven new markets including Bunbury, Busselton, Albany, Kalgoorlie, Esperance, Geraldton and Broome.
“This contract is an important acquisition for our business, it opens our presence into the Western Australian market for the first time and provides large format transit advertising to a range of new clients who are looking to promote their business in a market which is cluttered with digital disruption,” Harriott said.
GoTransit’s Group national sales manager Paula Kerr added independent research indicated that transit and outdoor advertising is becoming increasingly popular as advertisers sought new ways to cut through cluttered and fragmented traditional markets.
“We operate in over 400 markets across Australia offering external and internal bus advertising, as well as taxi and outdoor light rail opportunities on the Gold Coast and Newcastle so we have a good feel for what’s working in each specific market.
“This is a great opportunity for a diverse range of agency clients to increase their brand awareness in these key WA markets,” Kerr said.