GoTransit Media Group Launches New Brand

Australia’s largest transit media supplier, GoTransit Media Group has partnered with strategy-led Sunshine Coast-based design studio, Eberle Design to launch their new visual identity!

Published by GoTransit Media Group and QAPR.

Australia’s largest transit media supplier, GoTransit Media Group has partnered with strategy-led Sunshine Coast-based design studio, Eberle Design to launch their new visual identity! 

After substantial expansion of its geographic base over the past decade, along with the recent acquisition of Ads On Wheels who focus on performance driven outdoor media, GoTransit is now able to offer transit assets in every market Australia-wide. This growth led to the decision to reposition the brand as a bold, confident, and timeless media solution. 

Group Sales Director, Kirrily Hirst said the new positioning statement, “Unavoidable Transit Solutions”, embodies the company’s ability to deliver unique and effective advertising opportunities by exposing brands to millions of passengers, commuters, and pedestrians 365 days per year.

“Investing heavily in industry specific electronic systems tailor made for the transit and outdoor advertising industries, GoTransit can now deliver accurate, frequent, and up-to-date reports on all aspects of a client’s campaign.

“The investment in this rebrand reflects GoTransit’s commitment to continue to evolve and establish ourselves as Australia’s largest transit media supplier,” Kirrily said.

GoTransit’s has commenced its new branding rollout schedule, with its online digital presence part of the first stage to rebrand, followed by all sales collateral, internal documents and building signage.