TEQ’s Bus Campaign Is Good To Go and So Are You Queensland
Tourism and Events Queensland (TEQ) has launched its major new campaign to drive intrastate tourism.
Published by GoTransit Media Group.
The Good to Go campaign, which aims to inspire Queenslanders to explore the very best of their own backyard, will target holiday visitors and those travelling overnight to reconnect with friends and relatives.
Queensland’s Premier has been urging Queenslanders to get out and explore the state following lockdown restrictions easing, and the Good to Go campaign aims to get Queenslanders planning and booking their next holiday at home.
With the help of GoTransit Media Group, the Good to Go bus campaign will run across a fleet of 45 buses from Cairns all the way down to the Gold Coast, focusing on driving visitation during the June/July school holidays. So you’re bound to see these beauties out and about as you explore all Queensland has to offer.
We are proud to get behind this campaign and support Queensland’s tourism industry with one in 11 Queenslanders and more than 230,000 jobs relying on our tourism industry for a living.
The campaign, while initially targeted at Queenslanders and intrastate travel, has been designed to extend interstate in future. Queenslanders will be encouraged to get outside again, immerse themselves in our natural wonders, and reconnect with those closest to them.